Today, I want to go over the seven reasons to incorporate Pilates into your therapy business. If you don't have a business, this is for you as well. If you do these things, it will provide a value for you to become a business owner.
These things are all a “yes” to bring to your therapy business. But if it brings to you as a therapist, then it will bring value to the place you work, or you can find a place that takes value in what you're bringing. So here are the seven reasons:
This is a new revenue source.
It keeps clients in your wellness business for years. For example, I've been open for 15 years now. And I've got a client that came in to see me for PT. She’s been doing CME and Pilates for 15 years now, but she's still coming to take my Pilates classes twice a week. Not a lot, but whenever she needs to.
You can teach your clients to move and exercise smarter, not harder.
How many times do we find clients that are just working so hard? Here, we're going to teach them how to move a little differently; move a little better, move better than they've been moving. Not in a better way of exercise, but a better way for them to move.
Pilates teaches mindfulness in your movement.
Mindfulness equals longevity, okay? Longevity equals injury prevention. If you have longevity and injury prevention together, you're going to do a lot better.
Pilates is more marketable.
Pilates industry is about the same age as the physical therapy industry. Pilates was born in the 20s, the 1920s. In America, the patent was 1927. So, it's about as old as our profession. The reality is if you ask 10 of your friends, what they know about Pilates, and then ask 10 of your friends what they know about physical therapy, they're going to know more about Pilates than physical therapy, or occupational therapy. So, it's more marketable, and the general population know more about it than they do physical therapy.
You discuss your Pilates program in your plan of care discussion on day one with your clients.
So, you pre-set this long-term care. This long-term idea, if you're going to see me for physical therapy, then we're going to move on to work with my Pilates trainers. And this is whether you're in a cash basis or insurance model. If you're in a cash basis, you charge one rate for physical therapy, move them over to work with Pilates instructors, and they charge a different rate. They save quite a bit of money.
You can use your Pilates instructors as a PT aid or a technician if you're insurance based.
If you take insurance, hire a Pilates instructor; teach them, your systems for how you run things, but they aid for you. They're a technician for you. Whenever you hand someone over to one of your clients that is paying with their insurance, and they were working out with a Pilates instructor, it's a totally different experience than working on with the aid, doing some pretty basic exercises with ankle weights on or Thera bands or whatnot.
Help your clients feel better stay active and fit with your Pilates program.
It keeps them in your world again, for the long-term. I've already mentioned that a little bit with my client who’s been around for 15 years.