After taking insurance for a decade I decided to switch to a cash pay, out of network or non contracted model in January of 2016. I quickly found out that it was essential to create a company culture. This culture had to be implemented with detail and lots of thought. I knew I was driving the bus and I needed team members or teammates that wanted to be on the bus with me. Culture started to define who was on the bus and who was off the bus.
The next lesson was hire slow and fire fast… By creating core values we were able to have a hiring and firing litmus test. One must meet these core values and agree to them to work here. It is easy to fire someone who agreed to follow our core values that is not following them… Yes, firing someone who is a bad fit for our culture becomes easy. Hiring is slower but better hires are found when it’s around culture. And I only read a few resumes instead of hundreds.
I mentioned teammates earlier. Have you ever been on a sports or dance team? Did you practice? Did you perform or practice more? I bet you practiced more. But in business we tend to perform with very little practice. How many hours a week is your business operating? How many hours a week do you meet to practice? Now you are performing all the time with little meaningful practice.
Does a NFL team perform or practice more? They perform for 3 hours per week but probably practice 40 or more hours per week between practice, work outs, film study and off field preparation.
How many hours per week is your team practicing?
My team has a 1 hour meeting every week with the entire staff and a 1 hour meeting with the admin team. We have workshops, not meetings. My team learns how to serve our clients better in these meetings. We are open over 50 hours per week and meet for 2 hours per week. Is that enough? Maybe not. Is it more than most physical therapy clinics? For sure.
Will a weekly team meeting improve your company culture? 100% if it is done the right way!
These are just a few thoughts that come to mind when talking about company culture.