How did Stephen and Cheryl, run their pilates business successfully for 13 years?
Learn the basics from knowing your target market and ideal clients, nurturing your old and new clients and the marketing strategies to help you build a successful business.
Team nurturing and engagement are very important to build a strong foundation for a successful business.
In this episode of Pilates for PTs:
02:00 – Introduction of Cheryl Dunn
02:50 – Cheryl’s Pilates and Gyrotonic journey
05:00 – How Stephen and Cheryl started marketing their services (PT, Pilates, Gyrotonic)
07:50 – How did their roles delineated over the years with their pilates business?
08:50 – What are the important things that Cheryl does in their business?
11:10 – FB Live as a platform for teaching
11:30 – Teach as a team
12:00 – Nurture the staff
13:00 – Nurturing new and old clients
15:20 – Keeping track of the marketing metrics
17:15 – The importance of knowing your target market (ideal clients)
19:00 – Learn how to market your business
23:00 – Retaining old clients
24:45 – From Cheryl’s business standpoint: keep educating yourself, take care of yourself, enjoy the process
25:15 – From Stephen’s business standpoint: learn to enjoy the things that you have to do to keep the marketing going; come from a place of abundance and not from a place of scarcity
26:00 – Serve rather than Sell
27:25 – Keep being creative with staff and clients
29:40 – Have individual goals for clients; take people forward
32:20 – 1 minute Facebook messenger video vs. Email
34:00 – How Stephen became a Gyrotonic trainer
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